A brand identity, social, and campaign

Reusably is a startup tackling single-use cup waste, which is a great idea on a planet that needs more of them. Great ideas need brands that can carry them though, and as an early-stage business, Reusably needed a consistent, distinctive presence across print and digital that would help build trust, grow market share, and (importantly) help unlock the next round of funding.

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I shaped the brand identity and made sure it held up across every surface, leading the social campaigns, designing the visual content, and collaborating with external agencies on bigger projects to keep everything on-brand whether it came from me or someone else. The standout piece of work was a campaign called 'Forgot your keep cup? Borrow one of ours', which launched at the Royal Adelaide Hospital in early 2024. A simple idea, designed to be hard to miss, that actually changed behaviour at the point of sale.