Hotel Panorama was still under construction when the brief landed. Opening in 2026, the venue needed a full brand architecture: a main identity for the hotel, plus two sub-brands. Wonderland for the rooftop bar. Sideline for the sports bar. Three different audiences, three different personalities, all under one roof. The challenge wasn't just making them all look good. It was making sure they felt like a family without any of them feeling like a compromise.

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Starting from concepts developed by the agency, I built the full brand system out into every corner of the venue. The big stuff: hoarding banners, a 30-page function pack, accommodation booklets, 7 menus and 5 drinks lists across the three venues, social media tiles, a custom wine label. And the small stuff, which is usually where a brand either holds or falls apart. Branded pens. Promotional cards. Window stickers on the Wonderland bathroom mirrors. The details that a guest doesn't consciously notice but would absolutely notice if they were missing.

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I also sketched the hotel by hand to create an original brand asset: a bespoke illustration that became part of the identity system and carried through across collateral. Not stock. Not generic. Something that belonged specifically to Hotel Panorama.

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Everything designed to a single architecture across three distinct sub-brands, built to grow and flex as the venue finds its feet.