the quiz results / what's my brand archetype?
Your brand might be
The Everyman
your brand is about belonging. no pedestal, no performance, no velvet rope. people feel like they fit with you, and that easy, unforced welcome is the whole thing
brand traits
down-to-earth, honest, friendly, unpretentious, steady
likes
realness, warmth, the everyday, being approachable, community over hierarchy
dislikes
pretension, exclusivity, showing off, talking down, cold polish
the trap
appealing to everyone, sanding off every edge until you're forgettable
brand edge & brand difference
you're the brand people feel they fit with, no performance required
some examples of real life
everyman
brands
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01
Bunnings
Bunnings sells hardware at fair prices and makes nothing on the sausage in bread. It's the reason to belong there on a Saturday, part of Australian DIY culture.
visit website ↗
02
Aldi
Aldi sold grocery shopping by removing waste: no superfluous packaging, no brand theatre, just good product at fair prices. It never tries to be special, it's just reliable and genuinely built for regular people.
visit website ↗
03
Kmart Australia
Kmart is the Australian department store for everyone: affordable, familiar, no pretence. The brand is accessible without being apologetic, so you shop here without dressing it up as a lifestyle choice.
visit website ↗
